In a recent interview that took place at the Design Indaba conference in Cape Town, Dan Wieden, the Wieden+Kennedy advertising executive behind Nike's "Just Do It" slogan, opened up about the true meaning behind the three instantly recognisable words associated with the brand. In what he describes as a "surprising genesis" of the slogan, he recounts how in 1988, while working on Nike's advertising campaign, he thought of Portland native Gary Gilmore who, after a series of crimes including murder...
In a recent interview that took place at the Design Indaba conference in Cape Town, Dan Wieden, the Wieden+Kennedy advertising executive behind Nike's "Just Do It" slogan, opened up about the true meaning behind the three instantly recognisable words associated with the brand. In what he describes as a "surprising genesis" of the slogan, he recounts how in 1988, while working on Nike's advertising campaign, he thought of Portland native Gary Gilmore who, after a series of crimes including murder...
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